B2C, UX, UI, Design System
Women & The American Story
Redesigning how America tells women's stories digitally for classrooms across the nation.
Role
UX, UI, Design System
Tools
Figma
Year
2026
Agency
Grow
Taking Up Space for Women's History
Women's history is often forgotten. Less than 25% of historical figures are women, and even a smaller percentage are women of color. Based on this data, it's clear that America's image of history is white male.
WAMS sets a new standard by uncovering the unspoken stories that helped shape our nation. However, despite WAMS being equipped for that fight, their previous site was slightly difficult and time-consuming to obtain those stories.
Our goal was to restructure and redesign the WAMS to cater to teacher and student needs by providing free and effortless access of history in a new lens.
Teachers Carry A Heavy Burden
There is only but so many hours in a day for teachers to provide a well-rounded inclusive history for their students – and those hours almost always run out. So when grabbing what's easiest, the stories in history that are told, are almost rarely diverse.
WAMS serves this need by providing over 300 primary sources and 194 female life stories that set a new standard for how history is told. The challenge is making it easy to find.
Discover A Richer History
🗣️ The Ask
Reimagine, restructure, and redesign the WAMS website experience to serve teachers in search of bolstering their American History curriculum to be more inclusive and historically sound.
⭐️ The Goal
Evolve the WAMS site into a powerful tool that equips teachers across the nation with inclusive sources, stories and lessons for their classrooms.
A System The Reflects Its Story
With my contribution to the UX for the source libraries and my role in fleshing out mobile designs, the bulk of my execution during this project was establishing WAMS’s design system.
As the core visual design team finalized UI elements, I worked behind the scenes to ensure all foundations, UI elements, and modules were documented seamlessly and contained variants & properties for easy handoff to development.
A Free & Fearless Telling of Our Past
Our team crafted a well-rounded WAMS site into an influential, modern, and education-focused classroom resource.
We landed on an art direction that spoke true to that educational tone by utilizing creamy paper tones along with a rounded sans-serif font to aid readability of long content. We also selected primary colors that would pair well with the historical content, while still remaining bold and serving as a source of navigation.
UX was structured to craft diverse pathways of discovery while making more feel like less. Curriculum assembling functions like citation generators and print outputs were also included to foster gathering classroom-ready assets.
Lastly, a tight-knit design system was built to scale as we know history is ever-evolving. This system also crafted a shared language between dev and design that remained true to the WAMS strategy.
An Accurate & Inclusive History
The new WAMS website now feels like wandering through a well-curated library — inviting, unhurried, and guided by curiosity. It has become a teaching companion that curates and delivers ready-to-use lessons.
We turned over 300 pages into 500 classroom-ready resources and contextualized nearly 200 life stories with over 800 historic images.
We not only redesigned a site, we revamped how women's history gets to be told across America by giving it the platform it deserves.
The Team
Megan "Jax" Jackson
Associate UX Director
Joe Branton
Design Director
Aidan Molloy
Senior Copywriter
Miles Aylward
Senior Full Stack Developer
Gabe Molochko
Senior Developer
Nate Witte
Tech Director
Jess Stratton
Producer
Lindsey Parker
Executive Producer & Client Partner
